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Enjoy free shipping in Canada on order over $150 with the code: FREESHIPPING (regular parcel, retail Only). Our frames cannot be shipped. Free pickup at our boutique. Come visit us: 3915, Saint-Denis, Montréal.
Text: Collectif Author Editor: HOAKI BOOKS
Language: English
ISBN: 9788417656249
When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand’s philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills.
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