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Livraison locale en 24 heures à Montréal pour 12 $. Ramassage gratuit disponible au 3915, Saint-Denis. Livraison gratuite au Canada pour les commandes de plus de 125 $ avec le code : LIVRAISONGRATUITE (colis régulier, détail seulement).
Artiste : Paul Rand Format: Couverture rigide Taille : 21 x 13 cm Pages : 144 pages ISBN : 9781616898595
LANGUE ANGLAISE
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
