GRAPHIC DESIGN IN THE TWENTIETH CENTURY (World of Art) — by Richard Hollis
GRAPHIC DESIGN IN THE TWENTIETH CENTURY (World of Art) — by Richard Hollis GRAPHIC DESIGN IN THE TWENTIETH CENTURY (World of Art) — by Richard Hollis GRAPHIC DESIGN IN THE TWENTIETH CENTURY (World of Art) — by Richard Hollis
$33.95

Text: Richard Hollis                                                                                                                    Edition: Third Edition

ISBN: 9780500204511
Format: Softcover
Size: 21.0 x 15.0 cm
Pages: 240

English language

The story of graphic design is one of the most exciting and important in modern visual culture. Renowned designer and lecturer Richard Hollis’s pioneering Graphic Design: A Concise History traced the medium’s development in the twentieth century, from its roots in printing, and defined its function as visual communication: to identify, inform and promote. Here, reissued with a new title, preface and updated recommendations for further reading, this authoritative documentary history begins with the poster and goes on to chart the development of graphics in print, advertising, corporate identity and television, concluding with the impact of digital and electronic media on the forms of graphic design.

Preserving the author’s original layout, now regarded as a graphic design classic in its own right, the book features over 800 illustrations fully integrated with the text. An essential reference, this indispensable account is clear, comprehensive and compelling.