[{"id":266289539,"handle":"all","title":"ALL PRODUCTS","updated_at":"2025-12-04T20:42:57-06:00","body_html":"","published_at":"2016-07-21T09:26:00-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":91752005721,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2025-12-04T17:51:02-06:00","body_html":"","published_at":"2019-02-20T14:33:54-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":259152579,"handle":"collection","title":"Collections","updated_at":"2025-12-04T20:42:57-06:00","body_html":"","published_at":"2016-07-04T12:13:00-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Fiesta"},{"column":"tag","relation":"equals","condition":"Love"},{"column":"tag","relation":"equals","condition":"Montréal"},{"column":"tag","relation":"equals","condition":"Québec"},{"column":"tag","relation":"equals","condition":"Canada"},{"column":"tag","relation":"equals","condition":"Merci"},{"column":"tag","relation":"equals","condition":"KIDZ"},{"column":"tag","relation":"equals","condition":"t-shirt"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":426348675367,"handle":"holidays","title":"Holiday Market","updated_at":"2025-12-04T17:51:02-06:00","body_html":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor this holiday selection, we’ve brought together artisans and brands, mostly local, that stand out for the quality of their creations and the integrity of their values. \u003c\/span\u003e\u003cspan\u003eHere, every object tells a story: in the pantry, the bathroom, on the sofa, in the kids’ room, in every corner of the house. 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\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2023-01-17T19:16:07-06:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Québec"},{"column":"tag","relation":"equals","condition":"PRODUIT QUEBECOIS"},{"column":"tag","relation":"equals","condition":"quebec"}],"published_scope":"global","image":{"created_at":"2023-01-17T19:23:29-06:00","alt":"Produits québécois","width":1180,"height":1236,"src":"\/\/www.paperole.com\/cdn\/shop\/collections\/Screen_Shot_2023-01-17_at_8.19.46_PM.png?v=1687372587"}},{"id":94525227097,"handle":"shop","title":"Shop","updated_at":"2025-12-04T20:42:57-06:00","body_html":"","published_at":"2019-06-25T13:49:58-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"new"},{"column":"tag","relation":"equals","condition":"posters"},{"column":"tag","relation":"equals","condition":"Greeting cards"},{"column":"tag","relation":"equals","condition":"Postcards"},{"column":"tag","relation":"equals","condition":"t-shirts"},{"column":"tag","relation":"equals","condition":"mug"},{"column":"tag","relation":"equals","condition":"Gift wrap"},{"column":"tag","relation":"equals","condition":"book"},{"column":"tag","relation":"equals","condition":"notebooks"},{"column":"tag","relation":"equals","condition":"bags"},{"column":"tag","relation":"equals","condition":"Gilf Certificate"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"}]
["Barbe","Beard","beauty","body","Body Care","bodycare","cosmetic","cosmétique","father’s day","groom","holidays","homme","men","Newsletter","PRODUIT QUEBECOIS","retail-only","selfcare","Soins du visage"]
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Softening power and exhilarating scent for your daily delight.
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ABOUT GROOM Since 2013, GROOM has been passionately developing its signature formulas using natural and eco-friendly ingredients, crafted in small batches directly in its Montréal workshop. Their inspiration draws from the tradition of men’s grooming, enriched by the latest advances in cosmetic science. GROOM believes that elegance is expressed through sincerity and simplicity, and is committed to meeting the growing demand for high-quality, ethically made products.
