[{"id":91752005721,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2026-05-13T22:34:18-05:00","body_html":"","published_at":"2019-02-20T14:33:54-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":266170400953,"handle":"book","title":"Books","updated_at":"2026-05-13T22:20:49-05:00","body_html":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","published_at":"2021-04-20T11:55:39-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"book"},{"column":"tag","relation":"equals","condition":"livre"}],"published_scope":"global","image":{"created_at":"2024-11-07T09:06:45-06:00","alt":null,"width":1000,"height":1080,"src":"\/\/www.paperole.com\/cdn\/shop\/collections\/Paperole-Guide-Cadeaux-Livres.jpg?v=1730992005"}},{"id":426348675367,"handle":"holidays","title":"Holiday Market","updated_at":"2026-05-13T22:27:25-05:00","body_html":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor this holiday selection, we’ve brought together artisans and brands, mostly local, that stand out for the quality of their creations and the integrity of their values. \u003c\/span\u003e\u003cspan\u003eHere, every object tells a story: in the pantry, the bathroom, on the sofa, in the kids’ room, in every corner of the house. From textiles to art, fine foods to skincare, each creation embodies genuine craftsmanship and a thoughtful commitment. \u003c\/span\u003e\u003cspan\u003eTo give a meaningful gift is to choose objects with a soul: creations made with heart, respect, and beauty.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2022-10-30T20:51:36-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"holidays"},{"column":"tag","relation":"equals","condition":"holiday season"},{"column":"tag","relation":"equals","condition":"Holiday"},{"column":"tag","relation":"equals","condition":"Christmas"},{"column":"tag","relation":"equals","condition":"Noël"},{"column":"tag","relation":"equals","condition":"Temps des fêtes"}],"published_scope":"global","image":{"created_at":"2024-11-07T07:12:39-06:00","alt":null,"width":3758,"height":3758,"src":"\/\/www.paperole.com\/cdn\/shop\/collections\/Cartes-Tags-crop.jpg?v=1730985159"}},{"id":266234790073,"handle":"home","title":"Home \u0026 Living","updated_at":"2026-05-13T22:27:25-05:00","body_html":"","published_at":"2021-04-21T08:11:18-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"interior"},{"column":"tag","relation":"equals","condition":"household"},{"column":"tag","relation":"equals","condition":"home"},{"column":"tag","relation":"equals","condition":"storage"},{"column":"tag","relation":"equals","condition":"rangement"},{"column":"tag","relation":"equals","condition":"Mark Krebs"},{"column":"tag","relation":"equals","condition":"furniture"},{"column":"tag","relation":"equals","condition":"candle"},{"column":"tag","relation":"equals","condition":"Hand lotion"},{"column":"tag","relation":"equals","condition":"Soap"},{"column":"tag","relation":"equals","condition":"Body Care"},{"column":"tag","relation":"equals","condition":"ceramic"},{"column":"tag","relation":"equals","condition":"Glassware"},{"column":"tag","relation":"equals","condition":"Textile"},{"column":"tag","relation":"equals","condition":"kitchen"},{"column":"tag","relation":"equals","condition":"Design Books"},{"column":"tag","relation":"equals","condition":"Architecture Books"},{"column":"tag","relation":"equals","condition":"Home \u0026 Living"}],"published_scope":"global"},{"id":513736638759,"handle":"relache","title":"MARCH BREAK","updated_at":"2026-05-13T22:34:18-05:00","body_html":"\u003cp\u003eKeep the kids creatively busy with \u003cstrong\u003e15% off \u003c\/strong\u003ethis selection of games, books, and craft supplies, using the code \u003cstrong\u003e\u003cspan\u003eRELACHE\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eOffer valid from March 4 to March 8, 2026, at midnight.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThis promotion is available to retail customers only, online and in-store. The code must be entered at online checkout or mentioned at the register in-store.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eValid worldwide.\u003c\/li\u003e\n\u003cli\u003eThis offer can be combined with free shipping in Canada on orders of $125 or more using the code FREESHIPPING\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eFor more details, please see our \u003c\/span\u003e\u003ca href=\"https:\/\/www.paperole.com\/pages\/purchasing-shipping-and-return-policy\"\u003e\u003cspan\u003epurchasing and shipping policies\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-03-04T09:10:45-06:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Pencil"},{"column":"tag","relation":"equals","condition":"notebook"},{"column":"tag","relation":"equals","condition":"activities"},{"column":"tag","relation":"equals","condition":"book"},{"column":"tag","relation":"equals","condition":"sticker"},{"column":"tag","relation":"equals","condition":"relache"},{"column":"tag","relation":"equals","condition":"Scissors"},{"column":"tag","relation":"equals","condition":"Scissor"}],"published_scope":"global"},{"id":91752038489,"handle":"newest-products","title":"NEWEST PRODUCTS","updated_at":"2026-05-13T22:34:18-05:00","body_html":"","published_at":"2019-02-20T14:33:55-06:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":505333743911,"handle":"hellopaperole","title":"Newsletter HELLOPAPEROLE","updated_at":"2026-05-13T22:34:18-05:00","body_html":"\u003cp\u003eTous les articles pouvant bénéficier du rabais de 10 % de l’infolettre.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExclusions : œuvres uniques, éditions limitées, produits sur mesure et mobilier etc.\u003c\/strong\u003e\u003c\/p\u003e","published_at":"2025-09-08T16:42:08-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Newsletter"}],"published_scope":"global"},{"id":94525227097,"handle":"shop","title":"Shop","updated_at":"2026-05-13T22:34:18-05:00","body_html":"","published_at":"2019-06-25T13:49:58-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"new"},{"column":"tag","relation":"equals","condition":"posters"},{"column":"tag","relation":"equals","condition":"Greeting cards"},{"column":"tag","relation":"equals","condition":"Postcards"},{"column":"tag","relation":"equals","condition":"t-shirts"},{"column":"tag","relation":"equals","condition":"mug"},{"column":"tag","relation":"equals","condition":"Gift wrap"},{"column":"tag","relation":"equals","condition":"book"},{"column":"tag","relation":"equals","condition":"notebooks"},{"column":"tag","relation":"equals","condition":"bags"},{"column":"tag","relation":"equals","condition":"Gilf Certificate"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"}]
FREE SHIPPING IN CANADA ON ORDERS OVER $125 with code FREESHIPPING (Regular parcel, retail only, certain conditions apply). MONTRÉAL LOCAL DELIVERY $12. Free pickup at 470, Duluth Ave. East
Text and illustration: Pentagram Publisher: Pentagram
ISBN: 9780500298039 Format: Hardback Cover Size: 17.7 x 12.8 cm 1008 pages English language
A collection of 1,000 symbols and logotypes designed by the Pentagram partners from 1972 to the present
The biggest part of what Pentagram has done for the last fifty years has always been creating brand identities for clients from many different industries and continents. The humble mark is central to all of these well-honed identities – often acting as shorthand for the brand itself. Marks are everywhere – they enter our collective psyche, they’re part of the cultural landscape and they symbolise the relationships we form with brands.
The 1,000 marks featured in this book represent the diverse range of identity work created by Pentagram partners past and present. Since its inception, Pentagram has designed marks for everyone from multinational corporations to start-ups, government agencies, nonprofits and social enterprises, clubs, societies, individuals, districts and even whole countries. Regardless of your identity, an original mark that you can take ownership of is the starting point for communicating who you are and what you do.
There are many approaches to creating a distinctive logo, and all of them can be seen here, from bold typographic wordmarks to pictorial symbols and more abstract solutions. Printing them in black and white helps us see them in their purest form, highlighting the contrasts and occasional similarities between them.
The practice of design has changed radically since 1972, but its concerns remain the same. The deceptively simple exercise of designing a mark for a client, and the elusive quest for timelessness that it entails, are still central to the challenge that graphic designers face today.
