DO / PURPOSE: Why brands with a purpose do better and matter more. — by David Hieatt

by Chronicle Books

English language

Author: David Hieatt
Format: Softcover
Size: 123 x 127 mm
Pages: 160 pages
ISBN: 9781452171708

This empowering handbook delivers authoritative advice on how to build a purpose-driven company, motivate employees, and connect with consumers. Written by entrepreneur and marketing expert David Hieatt, these pages offer an engaging combination of practical tips, rousing quotes from business leaders across industries, and illuminating anecdotes. Full of enlightening wisdom on how to define a company's central purpose (beyond profit), foster a strong company culture that attracts talented staff, and develop a brand story that resonates with consumers, Do Purpose is an invaluable resource for anyone with a desire to start or grow their own business.

David Hieatt is an entrepreneur, marketing expert, and cofounder of the Do Lectures. He lives in Wales.